Features
Ask anywhere.
Learn everything.
Census is deliberately focused: the right question, to the right shopper, at the right moment, and answers that go straight to work. Here is the whole toolkit.
On any surface, from the thank-you page to the till.
Every answer scored, tagged and summarised by AI.
Back into Shopify, Flow, Slack and your stack.
Where Census asks
Post-purchase. On-site. In-store. Polls.
The same engine, wherever the insight is freshest. Start on the thank-you page for free, then add the storefront, the till and quick polls on Platinum.
Thank-you page
The golden moment: intent is proven, attention is yours, and answers link to a real order. Census embeds natively via Checkout Extensibility, one click in the checkout editor, no code.
Every planOn-site, while they browse
Ask live visitors about the pre-purchase experience: sizing confusion, missing information, comparison shopping. Target by page and URL so questions land in context.
PlatinumShopify POS
Bring the same questions to the till. Capture attribution and satisfaction from in-store customers and keep one unified view across every channel.
PlatinumQuick polls
Drop a one-question poll anywhere on your storefront, for restock demand, style votes or a fast pulse on a launch. Results land in their own dashboard.
PlatinumQuestions & formats
42 proven questions. Or entirely your own.
The question bank is years of merchant curiosity distilled: six categories sharpened on real Vervaunt client stores, from attribution to bug-finding. Add one in a click, or write custom questions in any of four formats.
- Rating for NPS-style 1 to 10 scales and benchmarkable scores
- Free text for the verbatims where the real gold hides
- Single-select for clean attribution and segmentation
- Multi-select for when honest answers come in twos
- Drag to reorder, toggle on and off, edit any time
Targeting & rules
Segmentation that thinks like a merchandiser.
Blanket surveys get blanket answers. Census rules use what Shopify already knows about the order to ask each customer the one question that matters.
- Device sends mobile UX questions to mobile shoppers only
- Shipping address raises duties and delivery questions for international orders
- Cart items and product type unlock product-level feedback and gifting detection
- Customer history asks attribution of first-timers, loyalty of regulars
- Pages and URLs drive context-aware on-site questions (Platinum)
AI-powered analysis
From a thousand verbatims to three decisions.
Reading free-text feedback is the job everyone means to do and no one does. Census does it continuously, labelling, scoring and summarising so patterns surface themselves.
- Sentiment and topic labels on every qualitative response
- Response labels that sort feedback by topic, from sizing to delivery
- Satisfaction scoring tracked over time, not vibes
- Monthly brief covering what went well, what could be better and where to improve
- Actionable recommendations written for your store, not a generic report
Reporting
The numbers, without the spreadsheet shift.
Every response links to its order and customer, so reporting reads like your business. Filter by market, channel, rating and more, and export when you want the raw material.
- Satisfaction score, sentiment split and submission rate at a glance
- Views versus responses trend for any date range
- Per-question analytics and a response explorer
- Filter by order, customer, market, channel and rating
- Email digests, daily, weekly or monthly, to whoever needs them
Data flows
Zero-party data that actually moves.
An answer stuck in a dashboard is trivia. Census writes answers back into Shopify and onwards to your stack, so segments update themselves and automations fire in real time.
- Customer tags like
census-nps-9orgift-buyer, ready for segments - Order and customer properties to feed back-office systems, CRMs, CDPs and BI
- Shopify Flow and Slack for real-time alerts: low score to CX, gift buyer to a gifting flow
- Exports of full data on Premium, plus on-site data on Platinum
- Bespoke integrations with Klaviyo, Gorgias, Ometria and Swap via the Labs team
Styling & localisation
Invisible as an app. Unmistakably your brand.
Customers should never feel a third-party widget. Census looks good out of the box, then disappears into your brand with a few fields, or a few lines of CSS when you want pixel-level control.
- Title, body and button controls, with font and colour per element
- Logo placement, or remove Census branding entirely
- Custom CSS override for pixel-perfect finishes
- English, French, Spanish, German and Polish included
- Per-market overrides via Translate & Adapt, custom questions too
Performance & support
Fast for customers. Faster to deploy.
Census is run by the Vervaunt team who use it on client stores every week, so the app and the advice come from the same place.
Zero performance impact
Speed-tested by Shopify with officially no impact on your storefront. No render-blocking scripts, no Core Web Vitals tax, no excuses to your dev team.
Minutes to set up
Merchants consistently call out the install: one app block on the thank-you page, pre-built questions, live before your coffee is done. No development resource required.
Humans on support
Ask for a walkthrough and the team will share what works on real stores, not just how the buttons work. Email labs@vervaunt.com any time.
Use cases
One app, a dozen jobs.
How brands actually run Census, from launch week to steady state.
Marketing attribution
The question that keeps ad platforms honest. See which channels genuinely drive new customers, including ChatGPT and AI search, not just last clicks.
NPS & satisfaction
A running satisfaction score tied to real orders. Track the effect of every launch, courier change and price move.
Bugs & site issues
Launching a new site? Census catches what QA missed, quantifies who is affected, and feeds the backlog direct from customers who hit the snag.
Gifting & occasion
Gift or self-purchase? Detect the gifting season early and capture the attributes segmentation dreams are made of, then sync them to your ESP.
International barriers
Ask overseas customers about duties, shipping costs and delivery expectations, before you decide where to localise next.
Product & UX feedback
Pricing, imagery, size guidance, checkout friction. Targeted questions on exactly the products and journeys you are debating internally.
Census · by Vervaunt Labs
See it on your store today.
Free plan, unlimited responses, live in minutes.