Pricing
Honest questions.
Honest pricing.
Unlimited responses on every plan, even Free. Two flat tiers when you are ready for more. Billed in USD every 30 days, cancel any time.
Free
For proving the value of asking, with zero commitment.
- Unlimited survey responses
- Questions from our proven bank
- View all responses, no limits
- Core dashboard metrics
- Thank-you page via Checkout Extensibility
- Email support from the Labs team
No card, no trial clock, no catch
Premium
For brands ready to ask their own questions and act on the answers.
- Everything in Free
- Custom questions in all four formats
- Dynamic rule-based targeting
- AI takeaways, sentiment & response labels
- Style every element, remove Census branding
- Customer tagging & data flows
- Shopify Flow, Slack & Translate & Adapt
- Export all data and feedback
$25/mo after trial · cancel any time
Platinum
For the full picture: online, post-purchase and in store.
- Everything in Premium
- On-site surveys for live visitors
- Page & URL targeting rules
- Shopify POS surveys in-store
- Export all on-site survey data & feedback
$50/mo after trial · cancel any time
Compare plans
Every line, side by side.
| Feature | Free | Premium · $25/mo | Platinum · $50/mo |
|---|---|---|---|
| Surveys | |||
| Survey responses | Unlimited | Unlimited | Unlimited |
| Question bank | Yes | Yes | Yes |
| Custom questions | Not included | Yes | Yes |
| All four question formats | Not included | Yes | Yes |
| Thank-you page surveys | Yes | Yes | Yes |
| On-site surveys (live browsers) | Not included | Not included | Yes |
| Shopify POS surveys | Not included | Not included | Yes |
| Targeting | |||
| Dynamic rule-based questions | Not included | Yes | Yes |
| Device, address, cart & product rules | Not included | Yes | Yes |
| Page & URL rules | Not included | Not included | Yes |
| Insight | |||
| Dashboard metrics | Core | Full | Full |
| AI recommendations & monthly brief | Not included | Yes | Yes |
| Sentiment & response labels | Not included | Yes | Yes |
| Email digests | Yes | Yes | Yes |
| Data & styling | |||
| Customer tagging & data flows | Not included | Yes | Yes |
| Shopify Flow & Slack alerts | Not included | Yes | Yes |
| Export data & feedback | Not included | Yes | Yes, plus on-site |
| Styling controls & custom CSS | Not included | Yes | Yes |
| Remove Census branding | Not included | Yes | Yes |
| Translations for Shopify Markets | Not included | Yes | Yes |
All charges billed in USD. Recurring and usage-based charges billed every 30 days. Free trials last 28 days.
The maths
One recovered insight pays for a year of Census.
A mispriced product, a broken discount code, an ad channel quietly over-credited. Merchants typically find one within the first month of asking.
FAQ
Fair questions, straight answers.
Still deciding? These are the questions merchants ask us most before installing. Anything else, email labs@vervaunt.com.
Yes, deliberately. You get unlimited responses, the full question bank and core dashboard metrics. Plenty of brands run attribution on Free for months before upgrading for custom questions and rules. We would rather you upgrade because it is working.
No. Census has been speed-tested by Shopify with officially no performance impact on your store. The survey renders natively on the thank-you page via Checkout Extensibility rather than injecting scripts into your storefront.
No. Install from the App Store, add the Census app block to your thank-you page in the checkout editor, pick your questions and set it live. Most merchants are collecting answers within minutes. It is the thing reviews mention most.
Four formats: rating scales (ideal for NPS), free text, single-select and multi-select. On Premium you can write unlimited custom questions and target them with rules, by device, shipping address, cart items, product type and more.
It is yours. Every response links to its order and customer in Shopify. You can write answers to customer tags and properties, trigger Shopify Flow and Slack, export everything, and feed your CRM, CDP or BI stack.
Yes, Census is fully compatible. Add the app block to your thank-you page in the checkout editor and you are done. POS and on-site surveys on Platinum extend the same setup in-store and pre-purchase.
On Premium and above you control fonts and colours per element, can remove Census branding entirely, and there is a custom CSS override for pixel-perfect finishes. Out of the box it is already designed to sit quietly in your order confirmation.
English, French, Spanish, German and Polish out of the box. With Shopify Markets and the Translate & Adapt app you can override our base translations per market, including for your own custom questions.
Vervaunt Labs, the R&D arm of Vervaunt, the London eCommerce consultancy working with brands like Dr Martens, Paul Smith and The Frankie Shop. Census was built for our own client work first. The App Store version is the same tool, hardened by years of real use. Support comes from that same team at labs@vervaunt.com.
Yes. Plans are month to month through Shopify billing, so you can upgrade, downgrade or uninstall whenever you like. Trials run 28 days, so you get a proper read on your data before paying a penny.
Census · by Vervaunt Labs
Your customers are ready to talk.
Install in minutes on the free plan. Upgrade only when the answers have paid for it.